reader positioning: - as a community member - as a person in a world - culture - etc.
Different positions cause different interpretation, because they know different knowledge.
![[UWC/Eng/_resources/Pasted image 20240913090948.png]]
e.g. Famers reading this -> city has more possibility; Citizens vice versa
read left->right differs with right->left
Arbitrary
Readings influenced by assumptions - personal - cultural - place - space - time
Advil advertisement
- Potential reader: Adults who suffers from headache.
- color: bright, pathos -> confidence of characters
- language use: professional, applying ethos
- positioning: large portion of portrait of people
- subject of text: first introduce the advantage of this medicine, then the technology(some index and data), ethos -> scientific
- authorial intention: promotion of the product